Don’t Press “SEND ALL” In Your Sales Outreach
We’re witnessing a trend where successful companies aren’t relying on a one-size-fits-all approach, sending generic emails to everyone.
Instead, their representatives invest 10 to 15 seconds, sometimes even three to four minutes, for personalization.
I believe that in the next three to four years, standing out amidst the spam will require customization. Imagine if Google or Outlook tweak their spam filters—how would you adapt? Presently, email remains pivotal for marketing and sales. Are you leveraging video and LinkedIn effectively within your team?
It’s not a matter of ‘if’ but ‘when’ we’ll need new channels, similar to the shift from phone calls to emails and now to LinkedIn. However, the issue arises when we employ email tactics on LinkedIn—sending impersonal direct messages.
There’s a significant opportunity to stand out now when the standard is low. Rather than pursuing quantity, focus on higher-quality activity. The market is poised to shift toward prioritizing quality over quantity. You can achieve high-quality results at scale.
It’s about doing fewer activities, around 50 instead of 100, but doing them better. Relying on ‘more’ as a solution isn’t effective; we need to redirect towards quality to avoid diminishing returns.”
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Jake Dunlap, CEO and Founder of Skaled Consulting, is an industry influencer and C-Level Sales leader with more than a decade of experience. Jake has developed and led high-performing sales and operational functions for Fortune 500, Global 2000, and start-up organizations. Jake and the team at Skaled specialize in building out repeatable, sustainable processes.
As a thought-leader with more than 22,000 followers across his platforms, Jake’s audience gains valuable insights into scaling an organization, sales best practices, and general career motivation.
Prior to Skaled, Jake was the first sales hire and VP of Sales at Glassdoor which was acquired by Recruit Holdings for $1.2Billion in 2018.
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